![](https://uploads-ssl.webflow.com/630e6ec0f4d002310baa44f8/630f96195355905bf0ea0769_valorheader.jpg)
![](https://uploads-ssl.webflow.com/630e6ec0f4d002310baa44f8/630f962ada1937ab1f7cda9d_valorsite1b.jpg)
![](https://uploads-ssl.webflow.com/630e6ec0f4d002310baa44f8/630e753e897704c9830e20cc_colourcompressed2.gif)
![](https://uploads-ssl.webflow.com/630e6ec0f4d002310baa44f8/630e7540557f118ee10cf8f9_valoresite2c.jpg)
![](https://uploads-ssl.webflow.com/630e6ec0f4d002310baa44f8/630e754170ece8ce6a2d85b9_ticker.gif)
![](https://uploads-ssl.webflow.com/630e6ec0f4d002310baa44f8/630e7543b5f61e2117a72d7f_valorsite3.jpg)
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Creative Direction and Design for new hockey brand Valor Hockey. Strategy, design and direction was created in collaboration with Valor in order to create a new inclusive, forward-thinking and approachable brand designed to be bigger than winning. Deliverables included strategy, design, identity, campaigns, web design, style guides and product design.
Info
Client
Valor Hockey
Year
2022